Redesign of an online store on WordPress WooCommerce

Complete overhaul of a website for a brand of certified organic natural cosmetics.

Project summary

Complete redesign of the e-commerce website Exotic Oil, a Belgian brand of organic and natural vegetable oils. The objective: to modernize the visual identity, improve the shopping experience and strengthen the brand's premium credibility in a competitive cosmetics market.

The problem

Before our intervention, Gloria had already contacted three different WordPress webmasters. Their solution mainly consisted of installing pre-built themes, quick to set up but very limiting afterwards.

The site quickly became blocked, as these themes were no longer being updated and, more importantly, they were locking down the development of the store, preventing the site from evolving freely according to the brand's needs.

Our approach was therefore completely different: to start again from a complete redesign of the online store with a bespoke design and a store designed to evolve sustainably.

To achieve this, we built the site using a "bare" theme like Hello Elementor, providing a lightweight, flexible foundation without imposed technical constraints. This allowed us to develop each section according to the brand's actual needs, with complete freedom over the design, performance, and future site developments.

The solution

Visual redesign & premium identity

New design focused on naturalness and accessible luxury. Complete overhaul of the typography, color palette, and product page templates to convey the authenticity and artisanal care of each oil

Redesigned product range architecture

Navigation has been restructured by need (face, body, hair, beard) and by certification (organic, natural, precious). Intuitive product guidance allows visitors to find their ideal oil in just a few clicks, reducing cart abandonment rates.

Optimizing the customer journey and gift sets

Product pages have been redesigned to highlight COSMOS ORGANIC certifications, targeted benefits, and usage rituals. A gift set section has been integrated to increase average order value and build customer loyalty.

The results

2^e

Google ranking

for "Golden jojoba oil"

Within a few months of the redesign, the site reached 2nd position on Google for this highly competitive query, illustrating the effectiveness of a targeted SEO strategy and optimized product content.

2^e

Google ranking

for “Exotic oils for skin”

Increased visibility on a key query in the world of vegetable oils and skincare, generating qualified and relevant traffic for the brand.

6^e

Google ranking

for "Exotic Oil"

Positioned in 6th place on this highly competitive query, Exotic Oil stands out against recognized players in the natural cosmetics sector thanks to solid and sustainable referencing.

languages

Available in French and English, the site allows Exotic Oil to reach a wider customer base, with a smooth and consistent shopping experience in each language.