Fée Maison: fondants sold like hotcakes in Belgium and France

Increase revenue and improve user experience for an online scented wax store.

Project summary

Fée Maison, an online store specializing in the sale of scented wax melts in Belgium and France, contacted us to increase their number of customers and sales through advertising campaigns on Facebook and Instagram, as well as improve the user experience on their Shopify site. By modernizing their site and optimizing their campaigns, we helped Fée Maison achieve significant growth.

The problem

Fée Maison faced several major challenges:

Limited audience:

Their audience was not large enough to meet their growth goals.

Advertising visuals and videos:

The visuals and videos used for their campaigns were not optimized to attract attention and convert.

Outdated website:

Their Shopify site was using an old, poorly functioning theme, resulting in poor user experience and broken functionality.

The solution

Creation of visuals and advertising videos

We took over the complete management of advertising campaigns over a 10-month period. The goal was to maximize reach and conversions by using advanced targeting techniques and performance analytics to adjust strategies in real time.

Shopify Store Redesign

We installed and customized a new Shopify theme to modernize the site and improve the user experience. This included more intuitive navigation, better product presentation, and features optimized for e-commerce.

The results

+ 250 %

Turnover

Monthly revenue increased from €4.000 to around €10.000, a 2,5-fold increase, demonstrating the effectiveness of advertising campaigns and site improvements.

considerable

Audience Expansion

Thanks to the campaigns on Facebook and Instagram, Fée Maison's audience has expanded considerably, attracting many new customers and increasing brand awareness.

significant

Improved user experience

An improved checkout process for a better user experience. This allowed Fée Maison to increase the conversion rate on the site and reduce the number of abandoned carts.