A return on investment of 11 for Floralia

Multi-channel strategy combining personalized emails and Meta Ads for Floralia Brussels

Project summary

Floralia Brussels, a prestigious floral event in Belgium, entrusted us with its digital communication to increase attendance and expand its audience. We developed and deployed an integrated marketing strategy, combining targeted Meta Ads campaigns and a series of eight personalized emails in three languages (French, Dutch, and English). Our approach helped strengthen the event's digital presence while building customer loyalty through multilingual communication adapted to the Belgian context.

The problem

Floralia Brussels faced several major challenges:

Increase awareness and attendance of a seasonal event in a highly competitive market
Effectively reach the different Belgian linguistic communities and international tourists
Convert digital interest into actual visits to the event site
Optimizing a limited marketing budget to generate maximum return on investment

The solution

Meta Ads Campaign

We designed and deployed a targeted advertising campaign on Facebook and Instagram, focusing on interests related to gardening, flowers, and outdoor activities. Our strategy relied on attractive visuals and precise targeting to maximize engagement and conversions.

Email campaign

We developed a series of eight newsletters in three languages, covering the pre-, during-, and post-event periods. Our team managed the entire process, from creating the editorial calendar to professional layout and writing engaging content tailored to each language audience.