Milon Belgium: successful auctions at the right price

Reduce costs while increasing the effectiveness of advertising campaigns and training the internal team.

Project summary

Milon Belgium, an auction house located in Brussels, contacted us to take over the management of their Google Ads campaigns after a drastic increase in rates from their previous agency. By optimizing their campaigns and training their team, we managed to control costs and improve the effectiveness of the ads.

The problem

Milon Belgium faced several challenges with their Google Ads campaigns:

Agency Rate Increase:

Their former agency had doubled its rates, which was not acceptable to Milon Belgium.

Campaign Management:

They needed to maintain a controlled cost per conversion while optimizing ad spend.

Ad Creation and Conversion Tracking:

Need for efficient ad management and conversion tracking.

The solution

Google Ads campaign management

We re-took and completely optimized Google Ads campaigns to maintain effective cost per conversion and manage ad spend efficiently. This included re-evaluating bids, retargeting keywords, and improving ad quality.

Creating Ads

We developed new, engaging and relevant ads to attract Milon Belgium’s target audience. These ads were designed to maximize engagement and conversion rates.

Conversion Tracking

We have implemented precise tracking systems to measure campaign performance, ensuring detailed analysis of conversions and continuous adjustments to improve results.

Team Coaching

We trained a member of the Milon Belgium team to enable him to manage ads on Meta (Facebook and Instagram) with confidence and autonomy. This training included practical sessions and tools to optimize social media campaigns.