Entrust your Facebook advertising to a Facebook media agency
The digital world has totally revolutionized our perception of the world around us.
Thanks to the advent of the Internet, the world has never been as accessible as it is today.
And one of the main actors of this wide planetary opening is undoubtedly the social networks and the advertising on Facebook and Instagram (Meta group)
Their emergence has allowed the world to be transformed into a large global village opened in a few clicks.
One of its social networks (and the largest in terms of users) is Facebook.
With its nearly 3 billion active users, it is a gigantic marketing tool that we have at our disposal.
As you may have understood, it's an excellent place to get known or to make your business known and at a lower cost.
But beware, if it looks simple in appearance, in practice, it requires some know-how!
Our 3-Step Method
Strategy and Marketing
Without a minimum of strategy and preparation, your campaigns will be a real FLOP! Who is your message aimed at? What are the problems your audience is facing? How will you make their lives better? These are all important questions that we often forget.
Visual Design and Copywriting
Once the audience is clearly identified and your compelling offer is created, it's time to move on to content creation. Facebook is NOT a shopping or search platform (although it is becoming more so) like Google. You must absolutely succeed in capturing the attention of your ideal customer and invite him to the desired action. After hundreds of thousands of Euros invested, we know exactly what works in terms of visuals and text advertising.
Pay for performance
The objective of any advertising campaign is to have a return on investment. In other words, invest 1€ and get back 2, 5 or 10€. For this, the analysis of the results and the tracking of the KPI is essential. We will help you to define them and to follow their progression. If your advertising campaign is a failure, our services are fully refunded. You only pay when the objectives are reached!
What is Facebook advertising?
A Facebook ad contains a visual (photo, video or carousel) and text.
Pretty simple, right?
You can also include a call to action in your publication.
For example:
- redirect to your website
- invite to fill a form
- subscribe to a newsletter
- make a purchase online
- etc...
This ad will be displayed on the website or the Facebook application (most of the time, on the news feed).
The advertising format used on Facebook can also be known as Facebook Ads.
Facebook Ads is an ultra powerful tool put in place by the social network that allows the user to carry out ultra targeted advertising campaigns.
Several parameters are proposed and allow you to choose targeting criteria such as geolocation, centers of interest, family situation, and many others.
The power of this type of targeting is such that it allows you to reach precisely the type of customers or prospects you are targeting.
This Facebook advertising method offers a wide variety of ad formats. You can make your ads with either: photos, videos, a carousel, a slideshow or even a mini-site.
The adaptation is made according to the terminal from which the user connects to his Facebook account.
In addition, Facebook Ads gives the possibility to put forward your products in the form of offers, thus increasing the conversion rate of Internet users.
Best of all, Facebook ads are not limited to Facebook. In fact, since Instagram is owned by Meta as well as Facebook, your Facebook ads can be deployed there as well, reaching more people.
This will also be the case for mobile sites or applications used by your audience (Audience network)
They Trusted Us
Do you have a project in mind?
We can help you bring your ideas to life. Let's talk about what we can build and raise together.
How much does it cost to advertise on Facebook?
- CPM: the cost per thousand views on Facebook,
- CPC: cost per click. Based on the CPM and the percentage of clicks on your ad, Facebook will calculate your cost per click.
- CPA: i.e. cost per acquisition. Depending on your ad and the associated action you define (for example, subscribe to the newsletter, download the application, make an appointment, etc.), it is important to know your cost of acquisition.
Let's create together your Facebook and Instagram advertising campaigns!
Contact us today and let's explode the results of your Facebook and Instagram campaigns together.
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