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Digital marketing strategy
Digital Marketing

7 Digital marketing strategies: boost your visibility fast

Table of contents Defining your objectives and target audience Before diving into the various digital marketing strategies, it's essential to clearly define your objectives and target audience. Allan Dib, marketing expert and author of the book "The 1 page marketing plan", stresses the importance of this crucial step in ensuring the success of your business.

Lead generation
Digital Marketing

Lead generation: the complete guide to growing your business

What is lead generation? Lead generation is the process of creating interest in a product or service with the aim of turning that interest into a sale. In online marketing, this generally involves gathering contact information from a visitor (called a "lead") via

Meta subscription
Digital Marketing

Meta subscriptions: an asset or a pitfall for users and advertisers?

List of contents Introduction Think of a world where using Facebook or Instagram might cost money. A paid Meta subscription, to be ad-free (a bit like Youtube, with Youtube Premium) Sounds strange, doesn't it? But that's exactly what Meta, the company behind these two social media giants,

Ideal customer
Digital Marketing

Define your ideal customer with these 7 questions

Whether you're new to business or have been in it for years, these seven questions will help you identify your ideal customer so you can understand how to serve them better. The question I see again and again is: "How can I get more __?".Insert

Web hosting costs
Digital Marketing

Cost of web hosting in 2024: secrets revealed

Introduction to web hosting costs Have you ever wondered how much web hosting costs? Why do some providers charge €2 per month, while others charge €30 per month? Sit back, breathe, we'll explain it all to you calmly... In a world where online presence has become crucial, understanding the costs of web hosting is essential.

Budget Facebook Ads
Digital Marketing

What budget for your Facebook Ads campaigns?

Facebook Ads are a powerful tool for reaching your target audience and promoting your business. However, determining the right budget for your Facebook Ads can be a challenge. In this article, we'll guide you through the various considerations you need to take into account to set an effective budget. Index What factors influence price