City Games: a breath of fresh air in Swiss events

Create an online presence from scratch to build a customer base in Brussels.

Project summary

City Games, a company specializing in organizing team building activities throughout Switzerland, asked us to modernize their website, improve their SEO and enable online bookings for their users. By modernizing their design, optimizing performance and improving natural referencing, we have significantly increased their visibility and facilitated the management of bookings.

The problem

City Games faced several major challenges with their website:

Obsolete design:

The design of their website no longer matched the modern and dynamic image they wanted to project.

Site Performance:

The site was extremely slow, which affected user experience and increased bounce rate.

Natural referencing (SEO):

The site was not optimized for search engines, limiting their online visibility and reducing organic traffic.

Booking flexibility:

The site did not allow online booking of team building activities, complicating the management of registrations and reservations.

The solution

Redesign

We modernized the design of the homepage and main pages to align the site with City Games’ dynamic branding. This included attractive visual elements, simplified navigation, and a responsive layout, compatible with all devices.

Performance improvement

We optimized the site to speed up loading time, ensuring a better user experience. This included image compression, efficient caching, and script optimization.

SEO Optimization

We improved the site's SEO by optimizing the content with relevant keywords, adjusting meta tags, and creating quality backlinks. We also worked on the site's structure to make it more accessible to search engines.

Partner pages and online booking

We developed dedicated pages for City Games partners, integrating online booking options. This feature made it easier to manage team building activities, allowing partners to book directly from the site.

The results

Design

modern

The site now sports a contemporary and attractive design that perfectly reflects the City Games brand image. Visitors benefit from intuitive navigation and an optimized user experience.

performances

optimized

Site loading time has been significantly reduced, providing smooth and fast navigation, which has decreased bounce rate and improved user satisfaction.

SEO

improved

Thanks to in-depth SEO optimization, City Games has seen a notable increase in organic traffic, with better visibility on search engines, thus attracting more potential customers.