Charlotte empty house: a cost per acquisition divided by two

A modernized image and an optimized online presence to increase visibility and conversions.

Project summary

Vide-Maison Charlotte, a Brussels-based company specializing in house and yard sales, contacted us to optimize their Google Ads campaigns. Although they already had a website, their campaigns were not performing well, with a cost per acquisition reaching around €85 per conversion. We implemented a series of strategies to reduce this cost and attract more leads in a cost-effective way.

The problem

Vide-Maison Charlotte faced several challenges:

High cost per acquisition:

The cost per customer acquisition of their Google Ads campaigns was too high, reaching around €85 per conversion.

Campaign Performance:

Campaigns were not optimized, which limited their effectiveness and profitability.

The solution

Redesign

We’ve done a complete overhaul of campaign settings for more efficient management. This included adjusting bids, improving geographic and demographic targeting, and implementing automated bidding strategies.

Keyword search

We identified and targeted the most relevant keywords to reach their target audience. This helped improve ad quality and reduce cost per click.

Improved landing page experience

We optimized landing pages to increase conversion rates. This included improving content, simplifying contact forms, and increasing page load speed.

Budget management

We managed a budget of €2000 per month to maximize the return on investment of advertising campaigns. A strategic allocation of the budget was put in place to focus spending on the best performing keywords and audiences.

The results

30-35 €

Cost per conversion

The cost per conversion has been reduced to €30-35, a decrease of more than 50%, making campaigns much more profitable.

1-2 per day

Prospects

Site loading time has been significantly reduced, providing smooth and fast navigation, which has decreased bounce rate and improved user satisfaction.

excellent

Customer satisfaction

The client is extremely satisfied with the results achieved, with a significantly improved return on investment.