Tutosurexcel.com: Digital modernization of an Excel reference

Transforming the web presence of an Excel influencer followed by over a million people.

Project summary

Jean-Baptiste Caverne, a renowned Excel trainer with over a million followers on social media, entrusted us with the complete overhaul of his website tutosurexcel.com. Our mission was to create a modern and professional platform, worthy of its reputation, while optimizing its natural referencing. The redesign made it possible to significantly improve its SEO positioning and to integrate its new Power Query training into an environment optimized for learning.

The problem

Although having a strong presence on social networks, the existing website on Thinkific did not reflect Jean-Baptiste's professionalism and expertise. The site lacked modernity and optimal organization, thus limiting the user experience and visibility on search engines.

The solution

Complete redesign of the website

We have developed a new modern and intuitive web platform, designed to optimize the user learning experience. The integration of the new Power Query training was carried out in an environment perfectly adapted to the needs of learners.

Creating a consistent visual identity

A new logo was created respecting the brand's DNA and existing color codes, allowing for a smooth transition while bringing a breath of modernity. This visual overhaul reinforces the credibility and professionalism of the brand.

Optimization of natural referencing

An in-depth SEO strategy was implemented, significantly improving the site's positioning for strategic keywords. The site went from 33rd to 12th position for the query "Excel tutorial", considerably increasing its visibility.