Website redesign
A website redesign involves rework an existing website in order to improve certain aspects of it. Our team will support you in this project, regardless of the tool used for your old site.
WEBSITE REDESIGN: START OVER ON A SOLID FOUNDATION
Your website is often the first point of contact a prospect has with your company. In just a few seconds, they form an opinion. We design websites that inspire confidence at first glance, structured to persuade, and designed to convert.
Each page has a specific role. Each element serves a purpose. Nothing superfluous, just what moves your prospect towards making contact.
WE KNOW WHAT WORKS (AND WHAT COSTS YOU TIME AND MONEY)
Wix, Squarespace, Joomla, Drupal, OdooWe are familiar with these platforms and their limitations. They are too rigid, too complex, or too dependent on a developer for even the smallest modification. Custom development presents the same problem: expensive to maintain and difficult to scale.
That's why 9 times out of 10, we work with WordPress. A proven foundation that allows us to deliver high-performing websites, manageable internally by your teams, and easy to scale according to your needs.
A WEBSITE THAT EVOLVES WITH YOUR BUSINESS
Wordpress It represents 40% of websites on the internet. This is the platform we have chosen to focus on because it allows us to intervene without delay, make changes quickly, and support you in the long term without having to start from scratch with each evolution.
Do you have a new service to promote, a page to restructure, or an offer to launch? We'll take care of it, quickly and efficiently.
Website redesign services
AUDIT and DIAGNOSIS OF YOUR CURRENT SITE
Before any redesign, we conduct an in-depth analysis of your website: technical performance, SEO structure, user experience, and conversion rate. Every problem is identified. We know exactly what's holding your site back today and what the redesign will concretely change.
A MORE FLEXIBLE SOLUTION
Wix imposes its limitations. Squarespace locks down the design. Joomla and Drupal require technical expertise for every modification. Odoo is designed for business management, not for the web, and custom development creates total dependence on a developer.
We redesign your websites on WordpressThis platform represents 40% of the internet. It allows us to deliver high-performing, scalable, and maintainable websites over the long term.
DESIGN & USER EXPERIENCE
A redesigned website must convince in seconds. We rethink the page architecture, the information hierarchy, and the user journey so that every visitor quickly finds what they are looking for and takes action.
SEO OPTIMIZATION
A website redesign presents an excellent opportunity to improve your Google ranking, provided it's executed correctly. We optimize every step of the transition to ensure no page loses its value: content structure, internal linking, and loading times.
Result: more visibility, more qualified traffic.
MAINTENANCE AND EVOLUTION
Launching a website isn't the end goal. Your business evolves, and so do your customers' expectations. We remain available to adapt the content, integrate new features, and ensure that the site continues to meet your objectives over time.
Redesign process
How do we work in practice?
A redesign project is not simply about changing the design. It's primarily about fixing what isn't working and building a clearer, more efficient, and easier-to-update website.
First and foremost, we review your current site: what works, what hinders your performance, and what deserves to be rethought.
This also includes your positioning, your objectives, and the expectations of your users.
We are reworking the site's organization to make it logical, readable, and conversion-oriented.
The idea is to simplify the user journey and get to the heart of the matter, without unnecessarily complicating things.
We are modernizing the interface with a clean and efficient design.
Each graphic choice has a specific role: to make information more accessible and inspire confidence from the very first seconds.
The site is then integrated on WordPress, chosen for its stability and ease of use.
This allows you to manage your content easily, without relying on complex development.
Before going live, we check the performance, technical aspects and SEO-related elements.
The site is then published under optimal conditions, ready to be used and updated.
Website redesign for the Biercée Distillery, an iconic Belgian terroir house specializing in artisanal spirits made from fresh fruit.
The problem
How to manage a website Magento by a non-technical team?
That was the challenge facing the Biercée distillery before our arrival.
The distillery carried with it a real history, a know-how rooted in the territory, and a loyal public that made the trip year after year.
What the site failed to convey was that the brand was present, but obscured. Important information was too difficult to find, and this seemingly invisible friction was costing conversions.
The redesign was intended to bring the site into line with what the distillery represents, without altering its character.
The objective was therefore to rethink the site in depth, without distorting the brand's identity.
the process
SITE RESTRUCTURING
The first step was to reorganize the layout. Products, tours, history, customer interaction—each aspect of the distillery now has its own clearly defined space. No more searching: visitors immediately understand where to go and why.
What we have put in place:
- Redesign of the site's structure
- Creation of custom posts (descriptions, products, etc.) to structure content and help internal teams update products.
- Optimizing user journeys
INTERFACE REDESIGN
We redesigned the layout to be both more modern and more faithful to the distillery's image. The focus was on showcasing the content without overwhelming the user experience.
What we have put in place:
- New, more coherent art direction
- Clearer visual hierarchy
- Templates adapted for custom posts
- Responsive design (mobile, tablet, desktop)
OPTIMIZATION & ONLINE PUBLISHING
Once the site was structured and integrated, we optimized the technical aspects and conversion points to guarantee good performance and ensure a solid launch. The site is now faster, clearer, and easier to scale.
What we have put in place:
- Optimizing Performance
- SEO Structuring
- Highlighting key actions (visits, contacts, product discovery)
- Online deployment and final testing
CASE STUDY SUMMARY
The redesign of the Biercée Distillery website has modernized the online experience by simplifying the structure, updating the design, and optimizing performance and SEO. Content (products, tours, history) is now more accessible, and navigation is smoother across all devices.
The result: a smoother and more efficient website, which better enhances the distillery's image and optimizes its conversions.
PERFORMANCE & VISIBILITY
A website that doesn't attract the right visitors can't convert. We analyze current search engine rankings, identify missed opportunities, and guide every redesign decision toward more qualified traffic.
• Evolution of organic traffic
• Most viewed pages
• Click-through rate on search results
USER EXPERIENCE
A high-performing website is first and foremost a website that is easy to understand and pleasant to browse.
• Time spent on the site
• Bounce rate
• User journeys (pages visited, navigation)
CONVERSION PERFORMANCE
We measure the site's ability to transform visitors into concrete opportunities.
• Conversion rate (forms, contact requests)
• Number of leads generated
• Clicks on strategic buttons
• Key actions (reservations, calls,…)
TECHNICAL PERFORMANCE
Loading time isn't just a technical detail; it's often the first impression a visitor gets and a strong signal for Google. We address the issues that actually slow down the site and degrade the user experience.
• Page load time
• Performance score
• Mobile stability
Why redesign a website?
A website redesign allows you to upgrade a platform that has become outdated, whether in terms of design, performance, or usability. It also helps to better meet the expectations of current users and align the site with the company's objectives (visibility, conversion, brand image).
How do I know if my website needs a redesign?
Slow loading times, pages that are difficult to find, poor mobile display, and low incoming requests despite existing traffic are all concrete signs. An audit allows you to see precisely what the problem is and what should be preserved.
How much does a redesign cost?
There is no standard price. The budget depends on the website's scope, the number of pages to be reworked, the features to be integrated, and the desired level of finish. We provide a detailed quote after an initial project analysis.
Does this improve Google ranking?
Yes, in the vast majority of cases. A faster, better-structured website with updated content naturally rises in search results. It's also a good time to fix anything that's been hindering your visibility.
Will I lose my Google ranking?
No, provided the transition is well prepared. We ensure that valuable pages retain their weight in Google's eyes, and that nothing disappears without being properly redirected.
How does this differ from creating a website?
Creating a website is like starting from a blank page. Redesigning it is like working on what already exists, keeping what works, fixing what slows things down, and evolving the whole thing into something more efficient.
Does everything need to be redone, or just part of it?
Not necessarily everything. Some projects only require a design refresh or performance improvements. Others demand a complete overhaul. This is what the initial audit helps determine before committing to anything.