City Games: a breath of fresh air in the Swiss event industry

Create an online presence from scratch to build up a customer base in Brussels.

Project summary

City Games, a company specialized in organizing team-building activities throughout Switzerland, asked us to modernize their website, improve their SEO and enable online reservations for their users. By modernizing their design, optimizing performance and improving SEO, we considerably increased their visibility and made it easier to manage bookings.

The challenge

City Games faced several major challenges with their website:

Obsolete design:

The design of their website no longer matched the modern, dynamic image they wanted to project.

Site performance:

The site was extremely slow, which affected the user experience and increased the bounce rate.

Search engine optimization (SEO):

The site was not optimized for search engines, limiting their online visibility and reducing organic traffic.

Flexible booking:

The site didn't allow you to book team building activities online, making it difficult to manage registrations and bookings.

The solution

Redesign

We modernized the design of the home page and main pages to align the site with City Games' dynamic brand image. This included attractive visual elements, simplified navigation and a responsive layout, compatible with all devices.

Performance enhancement

We optimized the site for faster loading times, ensuring a better user experience. This included image compression, efficient caching and script optimization.

SEO optimization

We improved the site's SEO by optimizing content with relevant keywords, adjusting meta tags, and creating quality backlinks. We also worked on the site's structure to make it more accessible to search engines.

Partner pages and online booking

We developed dedicated pages for City Games partners, incorporating online booking options. This feature facilitated the management of team building activities, enabling partners to book directly from the site.

The results

Thomas succeeded becuase he's analytical and adaptable. He identified the true cause of his problem (poor inspections) and was quick to adapt.

Design

modern

The site now boasts an attractive, contemporary design that perfectly reflects the City Games brand image. Visitors benefit from intuitive navigation and an optimized user experience.

Performance

optimized

The site's loading time has been considerably reduced, offering fluid and rapid navigation, which has reduced the bounce rate and improved user satisfaction.

SEO

improved

Thanks to in-depth SEO optimization, City Games has seen a noticeable increase in organic traffic, with better visibility on search engines, attracting more potential customers.