Charlotte vide maison: cost per acquisition halved

A modernized image and optimized online presence to increase visibility and conversions.

Project summary

Vide-Maison Charlotte, a Brussels-based company specializing in home and yard sales, contacted us to optimize their Google Ads campaigns. Although they already had a website, their campaigns were not performing well, with a cost per acquisition reaching around €85 per conversion. We implemented a series of strategies to reduce this cost and attract more leads in a cost-effective way.

The challenge

Vide-Maison Charlotte faced several challenges:

High cost per acquisition:

The cost per customer acquisition of their Google Ads campaigns was too high, reaching around €85 per conversion.

Campaign performance:

Campaigns were not optimized, which limited their effectiveness and profitability.

The solution

Redesign

We carried out a complete overhaul of campaign parameters for more effective management. This included adjusting bids, improving geographic and demographic targeting, and implementing automatic bidding strategies.

Keyword search

We identified and targeted the most relevant keywords to reach their target audience. This improved ad quality and reduced cost per click.

Improved landing page experience

We optimized landing pages to increase conversion rates. This included improving content, simplifying contact forms and increasing page load speed.

Budget management

We managed a budget of €2,000 per month to maximize the return on investment of advertising campaigns. A strategic budget allocation was put in place to concentrate spending on the best-performing keywords and audiences.

The results

30-35€

Cost per conversion

The cost per conversion has been reduced by over 50% to €30-35, making campaigns much more profitable.

1-2 per day

Prospects

The site's loading time has been considerably reduced, offering fluid and rapid navigation, which has reduced the bounce rate and improved user satisfaction.

excellent

Customer satisfaction

The customer is extremely satisfied with the results, with a significantly improved return on investment.