Milon Belgique: successful auctions at the right price
Project summary
The challenge
Increase in agency rates:
Their previous agency had doubled its rates, which was unacceptable to Milon Belgique.
Campaign management:
They needed to maintain a controlled cost per conversion while optimizing advertising spend.
Ad creation and conversion tracking:
Efficient ad management and conversion tracking.
The solution
Google Ads campaign management
We took over and completely optimized Google Ads campaigns to maintain an effective cost per conversion and manage ad spend efficiently. This included re-evaluating bids, targeting keywords and improving ad quality.
Ad creation
We developed new, attractive and relevant ads to attract Milon Belgium's target audience. These ads were designed to maximize engagement and conversion rates.
Tracing conversions
We have put in place precise tracking systems to measure campaign performance, ensuring detailed analysis of conversions and ongoing adjustments to improve results.
Team coaching
We trained a member of the Milon Belgium team to manage ads on Meta (Facebook and Instagram) with confidence and autonomy. The training included hands-on sessions and tools to optimize campaigns on social networks.
The results
Other projects
+100k€
Sales generated for a roofing craftsman thanks to our digital strategy (Delta-X)
+52%
Traffic thanks to SEO optimization of the company's website referencing team buildin activities
50%
Reduction in the conversion rate of Google Ads campaigns for a Brussels-based company, i.e. 2x more profitability
